3/6/09

{Point of View} Readings and Outlines

Read the essays below and choose one of the pairs to use in this project. Create a simple outline of each text (can be made in any program: Word, SimpleText, InDesign, etc.) to use as a guide in your design. Break down the text into the core ideas and arguments within. What is the author saying and how are they supporting their position or negating a different position? How do you feel or interpret what they are saying? Do you agree, disagree or are you ambivalent?

about modernism
Massimo Vignelli: Long Live Modernism!
Kathy McCoy: Rethinking Modernism, Revising Functionalism

about education
Paula Scher: Back to Show and Tell
Gordon Salchow: Two Myths About Design Education

about branding
Naomi Klein: Truth in Advertising
The editors of the Economist: The Case for Brands

Bring your outline to our next class.

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